Featured Client
A brand that works as hard as your mission. That's the goal.
The Greater Mankato Bike Walk Advocates work tirelessly to ensure the Mankato community grows and maintains human-powered transportation infrastructure. Their leadership came to me asking for an update to the logo a passionate member had created many years earlier. They knew it needed to be modernized and upgraded to better represent the level of professionalism in their work.
During the initial in-depth consultation to get to know their organization and who they are trying to reach, we identified two main audiences: community members who want to engage in their events and activities, and
policymakers and leaders who make decisions about funding and laws.
Since those audiences and their purposes are two completely different things, we decided they really needed two brands. From there, we developed the Kato Bike Walk and Greater Mankato Bike Walk Advocates sister logos. Visually cohesive but with different purposes, these two logos under one brand serve the organizations’ two very different needs.
With the new brand as the foundation, we got to work building out identities for their two main signature events, the River Valley 100 bike ride and Kato Bike Fall Fest.
If your visual identity needs to grow to catch up to where you are, let’s have a conversation.
Greater Mankato Bike and Walk Advocates has appreciated working with Kate on several projects, including the design for three logos and an event poster.
In all projects, we found Kate deeply interested in our work. She asked great questions and responded well to our initial ideas. She emerged from the conversations with actionable models for us to discuss. The models allowed our group to deepen our own understanding of our projects and further refine them.
From start to finish, the projects took a matter of weeks. Kate is extremely responsive and developed logos that we believe we can run with for quite some time.
We would absolutely recommend Kate to other businesses and non-profits.
Chris
Greater Mankato Bike Walk Advocates
Your mission deserves a brand that can keep up. Every logo, event identity, and visual element is telling your community and decision makers whether to trust you as a credible force for change, and when they all work together, that credibility builds fast.
Learn more about Greater Mankato Bike Walk Advocates at www.bikewalkadvocates.org
Your work is next level. Your brand should be too. Let’s make that happen!